Analytics
Know your traffic.
Own the data.
Privacy-first analytics, self-hosted alongside the ad server. The numbers stay yours — and they make every campaign on the network smarter.
First-party, owned
Self-hosted analytics on infrastructure we control. No Google Analytics, no data sold on to anyone.
Privacy by default
IP addresses truncated, no fingerprinting cookies, one consent banner shared across every Sagentica site. GDPR-safe out of the box.
One tag, two jobs
The same tracker that hydrates ad zones also writes analytics events — publishers add one script, not two.
Feeds the intent graph
Sessions, searches, and survey answers become named audience segments advertisers can target.
Analytics that pays for itself
Because analytics and ad serving share one stack, the loop closes: what you learn about traffic immediately improves what you earn from it.